How Video Production Companies Can Give Back to Their Communities

At 2 Rivers Multimedia, we believe in giving back to our community and using our video services to make a difference. For any business, being involved in the community is beneficial to both the brand image and creating a bond between team members and the public. There are several ways that video production companies can supportgive back to their surrounding communities., making this a simple yet effective option to give back.


5 Ways to Give Back to the Community 
  1. Partnering With Schools and Educational Programs 

Schooling systems tend to lack proper funding for big video projects, so they would be a great choice when deciding how to give back. There are different paths to take when offering your services, including free educational video content, internships for students, or workshops taught in class.

For example, we are currently producing a Mock DUI video portrayal for the Rifle High School in Rifle, CO. We are donating our time to this project as we strongly believe in increasing awareness about not drinking and driving. This type of project is worth the volunteer time as it is an important message that will benefit the community.

  1. Supporting Local Nonprofits and Charities 

If you find a local nonprofit or charity organization that aligns with your company values, it may be worthwhile to do some volunteer work for them and gain that connection. Some ways you can help spread their messaging is through testimonial videos, volunteer recruitment content, or simple promotion of the organization. Even just reposting their content on social media or word-of-mouth promotion will help them little by little.

  1. Filming Community Events and Initiatives 

If there is a specific event taking place in your local community that you are passionate about, you can take videos or photos and donate that content. This builds connections between organizations, you, and the event attendees. Your brand awareness will increase and your brand image will be positively associated with those who attend.

  1. Organizing Community Video Projects 

If you can’t find an organization or program to partner with, that’s okay! You can still give back and create content that is meaningful to your brand. You can organize a video project that features different community members in the area. You could also create events yourself for individuals to attend, whether it’s a film festival or video workshops.

  1. Offer Discounts and Special Deals to Local Businesses  

Doing free work is hard and may not be realistic for where your company is at. If that’s the case, offer discounts or deals for local businesses, artists, parks, etc. Helping promote local businesses and individuals will strengthen the local economy, benefiting you and your partnering business.

Your Next Steps 

At 2 Rivers Multimedia, we encourage other video production companies to give back and spend their time with the community. We have the power to make a lasting impact for our local community, and it’s important to use that power for good. We invite you to get involved with different organizations and share your experiences while giving back!